When I was first approached, the company didn't have a clear logo. They kept using different poorly designed placeholders that clashed with the image they wanted the company to have. They wanted something that look professional and imposing to generate respect on those who had to pay parking violations, but at the same time wanted to look sleek, modern and technological.
The logo we designed a serious yet techy color palette. It's made to represent the concept of a license plate being turned into data and is in the shape of a hexagon which is a figure that invokes a feeling of strength and security.
I had the opportunity to work on multiple features and enhancements for the web app as well as to design a tenant portal to be used by the company's customers.
The tenant portal was meant for the company's customer to offer as a service to their own customers, the parking/building tenants. Through it, users are able to log in and manage their different permits, vehicles and guest passes, as well as view their past history.
This was one of the features I worked on for the web app. For these features I had to work to mimic the existing UI and style, albeit cleaning it up as much as I could. The UX was crafted to allow admins to create and manage groups of tenants in order to be able to manage them in bulk or to make it easier to find tenants in order to edit their settings as individuals.
Here again the UI and style had to mimic the existing app's style, the focus of these features was on the UX. This feature aimed to allow admins to create and manage permit groups. Most functionality in the app up until this point was done on popups, so I needed to continue with that behavior in order to keep consistency until we could change it across the app. Users needed to be able to add complex schedules to each group as well as edit it's admins and parking lots.
Just like with the logo we wanted the website to have a clean yet professional and official vibe. Every Image and interaction was custom made for this site and implemented by me using Webflow.
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